How to Use Pinterest for Your Business Pinterest is a visual social channel that primarily focuses on creative visuals and crafts. Use...

How to Use Pinterest for Your Business

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Pinterest is a visual social channel that primarily focuses on creative visuals and crafts. Users share images and videos to showcase their skills, products, or services. Its aim is more social discovery rather than social networking. If you want leads to discover your brand, Pinterest should be a part of your social media strategy. 

Potential customers often use Pinterest as an information resource when preparing to make a purchase. Every idea is represented by a Pin, which is an image or video that is searched and saved by Pinterest users. Your Pins can also link back to your website, so they can help drive traffic to your website and increase conversions.

Pins are collected on Boards. Users often collect images from websites and sources around the globe and save them to their own Boards. This makes it an ideal platform for content curation. Other uses, such as high-impact Pinterest users and larger brands, often create their own content for their Board. Pinterest can become a useful way to showcase your brand’s content creation expertise.

Who Uses Pinterest?

Around 60% of Pinterest users are female, but male users are on the increase. Gen Z and Millennials are driving much of the platform’s growth. Pinterest appeals to people interested in the creative and visual arts.

What Pinterest account should you Choose?

There are two types of account on Pinterest: 

• Personal profiles
• Business profiles.

If you are using Pinterest to build your brand and attract customers, you should choose a business profile. Having a business profile brings a number of important benefits for your brand: 

• Brand authority: A business profile offers you a customized header at the top of your profile page, containing your own branded pins and a verified website link, neither of which are available on personal profiles.
• Access to rich Pins: This is a type of Pin that offers more information about your landing page than a regular Pin.
• Insights: Using a Pinterest business profile gives you access to analytics for your Pins, especially the ones that you’ve saved from your website. 
• Advertising: Pinterest business profiles can run ads targeted to user interests, search behavior, and demographics that match your business.

Follow our walkthrough to learn all you need to do to set up your Pinterest business profile.

What content should you pin?

Pins are visual bookmarks that you collect on boards. 

You can:

• Create your own Pins.
• Save Pins you find on Pinterest.
• Add new ones from websites. 

With Pinterest, you can drive traffic by linking back to your website to drive traffic. This makes it ideal for raising awareness and ultimately increasing potential conversions. 

So what you should put on your Pins to boost your brand? Your Pins can contain an image or a video. The types of posts that are best for promoting a business, selling products or services, and driving traffic to a website include: